You have things to say.
Let's choose the ones that matter.
Editorial guidelines your team can actually use.
An editorial strategy provides a roadmap for everyone speaking on behalf of your organization. We align your audience's expectations with your expertise, your track record, and your goals. This process defines the topics, angles, tone, and formats. It also organizes contributions and approval workflows so that your editorial guidelines become a natural part of your daily operations.
Deliverables,
to take action.
Understanding your content and your audience
Defining what you say and how you say it
Moving from themes to publications
Equipping contributors with the right tools
Better-chosen topics. A more consistent voice.
Your teams will have clear criteria for selecting ideas, adapting content to different channels, and maintaining a consistent direction. Editorial work becomes easier to share and evolve.
Three steps to move forward together.
We define the scope, contributions, and approval process during the initial planning phase. The timeline and resources are tailored to your specific situation.
Listen and analyze
We examine existing content, audience expectations, and the resources available within your organization.
Define and test
We build the pillars, tone, and formats, then put them to the test using examples.
Transfer and adjust
We share the guide and tools with the contributors, then clarify the follow-up procedures.
Projects
with our partners.
"I value the transparency of our collaboration. Merkutio provided critical feedback on our content, our approach, and our vision. For me, that is essential, and I trust their expertise."
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Hands-on experts,
fully invested in your projects.
Your questions,
our answers.
What kind of organizations does Merkutio support?
Merkutio is a communication and digital marketing agency, as well as a training organization.
We support companies, institutions, and associations across five areas of expertise: communication and strategy, digital marketing and performance, video and content, social media, and AI consulting and training. Our consultants combine consulting, execution, and knowledge transfer to help you move your projects and teams forward.
In what situations should you call on Merkutio?
Is your offer difficult to explain? Are your campaigns generating too few leads? Does your communication lack consistency, or are your teams looking for ways to use AI in their work?
We start from these situations to define priorities and mobilize the right expertise. You can reach out to us with a specific project or a need that still needs clarification: the first conversation is precisely for building the next steps.
How does Merkutio work with our teams and partners?
You will work directly with the consultants who advise on and execute your project. Together, we define the objectives, deliverables, responsibilities, and approval stages. We can intervene on an ad-hoc basis or over the long term, in collaboration with your teams and your usual partners. Throughout the project, we explain our choices and share our methods. Workshops or training sessions can complement this support to strengthen your autonomy.
How do we know if our collaboration is paying off?
Together, we define what the project should advance: your organization's visibility, the quality of leads received, audience engagement, or your team's autonomy. Indicators are chosen based on this objective.
During follow-up meetings, we analyze the results with you: what is working, what still needs improvement, and what adjustments should be made.
How does Merkutio define the scope, budget, and timeline for a project?
We start with your goals, resources, and constraints. An indicative budget and a deadline help us build a realistic proposal. This proposal specifies the deliverables, fees, any additional costs, and the schedule, taking into account the contributions and approvals from your teams. If your need is urgent, please let us know during our first conversation: we will review the priorities and what can be achieved.
