DELL TECHNOLOGIES FORUM
An event shouldn't end with just a single 2-minute aftermovie. For Dell Technologies, we transformed their annual forum into a true content machine, from 30 days out through the weeks that followed. Before, during, and after: every moment becomes useful, shareable, and memorable content.
Our challenge
- Maximize investment: An event of this scale deserves a content strategy to match, going far beyond a simple closing film.
- Capture key moments: Interviews with Dell executives, customer testimonials, and partner presentations are all high-value assets that disappear without prior planning.
- Extend the event's lifespan: The captured content must fuel communication for the weeks to follow.
- Ensure immediate distribution: Publishing content on the day of the event is a major competitive advantage.
Approach
1. Preparation: Planning ahead so nothing is missed
A precise, timed schedule established with the Dell Technologies team to map out key guests, identify interview slots, and prioritize speaking engagements. Two teasers punctuate this phase: one 30 days out to build anticipation, and one the day before to mobilize audiences.
2. The big day: Filming, editing, and real-time distribution
Three simultaneous video crews on the ground and a dedicated editing team: VIP Dell interviews, customer and partner testimonials, atmosphere shots, interviews posted to social media throughout the day, and a highlight reel available by the end of the day.
3. Post-event: Extending the impact
Interviews cut and reformatted for each social network, thematic edits (innovation, customer testimonials, highlights), and repurposing footage for other formats and evergreen content.
4. Organization and coordination
Precision organization with the Dell project manager: briefing calls beforehand, a timed schedule shared and updated in real-time, a fast approval chain for same-day distribution, and a post-event debrief to refine the next edition.
Dell Technologies Forum 2025 Aftermovie
What this case reveals
An event that communicates before, during, and long after, for a video investment that pays off all year round.
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