When your prospects ask an AI,
what do they find about you?
Understand your visibility before taking action.
GEO, or Generative Engine Optimization, focuses on an organization's presence in generative AI responses. We start with your audience's needs and the questions they might ask, then examine the resulting answers according to a defined protocol. This diagnostic informs editorial work: clarifying your business, detailing your offers, answering useful questions, and making evidence accessible.
Deliverables,
to take action.
Build a corpus that reflects your audiences
Observe responses and their sources
Make your business and evidence explicit
Compare what can be compared
Know what is understood, what is missing, and what to improve.
You get a clear diagnostic and editorial priorities. This work also benefits your site visitors: better-explained offers, precise answers, and evidence that is easy to find.
Three steps to move forward together.
We define the scope, contributions, and approval process during the initial planning phase. The timeline and resources are tailored to your specific situation.
Define the protocol
We select the audiences, questions, tools, and analysis criteria while specifying the limitations of the observation.
Analyze and prioritize
We review the available responses and content, then prioritize the corrections and evidence to be published.
Implement and monitor
We support the selected improvements and organize a new observation with an explicit baseline for comparison.
Projects
with our partners.
"I value the transparency of our collaboration. Merkutio provided critical feedback on our content, our approach, and our vision. For me, that is essential, and I trust their expertise."
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Hands-on experts,
fully invested in your projects.
Your questions,
our answers.
What kind of organizations does Merkutio support?
Merkutio is a communication and digital marketing agency, as well as a training organization.
We support companies, institutions, and associations across five areas of expertise: communication and strategy, digital marketing and performance, video and content, social media, and AI consulting and training. Our consultants combine consulting, execution, and knowledge transfer to help you move your projects and teams forward.
In what situations should you call on Merkutio?
Is your offer difficult to explain? Are your campaigns generating too few leads? Does your communication lack consistency, or are your teams looking for ways to use AI in their work?
We start from these situations to define priorities and mobilize the right expertise. You can reach out to us with a specific project or a need that still needs clarification: the first conversation is precisely for building the next steps.
How does Merkutio work with our teams and partners?
You will work directly with the consultants who advise on and execute your project. Together, we define the objectives, deliverables, responsibilities, and approval stages. We can intervene on an ad-hoc basis or over the long term, in collaboration with your teams and your usual partners. Throughout the project, we explain our choices and share our methods. Workshops or training sessions can complement this support to strengthen your autonomy.
How do we know if our collaboration is paying off?
Together, we define what the project should advance: your organization's visibility, the quality of leads received, audience engagement, or your team's autonomy. Indicators are chosen based on this objective.
During follow-up meetings, we analyze the results with you: what is working, what still needs improvement, and what adjustments should be made.
How does Merkutio define the scope, budget, and timeline for a project?
We start with your goals, resources, and constraints. An indicative budget and a deadline help us build a realistic proposal. This proposal specifies the deliverables, fees, any additional costs, and the schedule, taking into account the contributions and approvals from your teams. If your need is urgent, please let us know during our first conversation: we will review the priorities and what can be achieved.
